I Didn't Chase Surgical Director. Here's What I Did Instead.

The 3 positioning shifts that separate surgeons everyone recommends from surgeons nobody knows — and how to apply them at any career stage.

    From a 25-year surgeon who became Surgical Director by doing the opposite of what they teach. I respect your privacy.

    From 'Generally Good' to 'Known For'

    Why being excellent at everything makes you invisible — and how to become the go-to surgeon for something specific. The surgeons who get recommended aren't necessarily the best. They're the most clearly positioned.

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    From Chasing to Attracting

    The counterintuitive approach that turns desperation into demand. I didn't campaign for Surgical Director. Didn't politic. Didn't ask. The recognition came as a lagging indicator of positioning, not chasing.

    From Waiting to Building

    Why 'your turn' never comes — and how to create your own opportunities without playing politics. 25 years in orthopaedics taught me that the surgeons who win aren't waiting. They're building.